Research
Through secondary research and analysis, my team gained an initial understanding of the target user and a breath of possible users. Our main problem was analyzing how people that: lived in polluted areas, worked in factories, had respiratory barriers, or allergens interacted with their environment.
While considering our users’ goals and barriers, we strove to brainstorm possible materials that were also environmentally friendly. We also sought to understand how users would use the mask with and without the app.
Branding
Before we began prototyping and developing the app and website, we developed a style guide to ensure that all our design elements were cohesive.
The colour scheme centred around a user-friendly blue to establish reliability, which is often associated with health products. Our complementary colours tended to be neutrals with brighter colours for urgent notifications.
Product
Kumo is a smart mask that streamlines your breathing experience. The multi-layered customizable filtration system protects against pollen, debris and viruses.
Comfort for all
- Mask edges are made out of biocompatible silicone with high elastic strength.
- The soft, malleable material offers a tight and flexible fit.
- The masks domed structure sits a secure distance from your face.
- Three mask sizes with customizable straps.
Packaging
Companion App
Site Map
The app’s site map focused on usability and simplicity.
