The Consumer
For egg and chocolate egg consumers, cultural enthusiasts and plant lovers. The audience is for, but not limited to, smaller families or one-person households.Users are interested in organic produce and are conscious of their environmental footprint. They are also interested in learning about other cultures.
Design
The brand is heavily influenced by Romanian traditions and aims to introduce writing characters, language and folk culture to a global audience.
The brand uses five central folkloric colours – white, yellow, red, blue and black.
The rooster or hen logo denotatively represents the importance eggs, hens, and roosters play in providing nutrition or waking up the average Romanian household. Connotatively it references the Horezu rooster, a symbol of the victory of light over darkness - as when the rooster crows a new day begins.
Logo
Sustainability
Every product comes with a biodegradable instruction manual, in Romanian and English, that shows the user how they can grow plants using the egg shells and the container.
