Research
The development of this poster involved heavy research into understanding Lubalin’s goal as an expressive typographer – or what he referred to as ‘word pictures’ - in the 1960s.
He used fonts as a means for developing stories, expressing an idea/typographic pun, or eliciting an emotion.
Inspiration/Research
- Lubalin's work was shaped by the fact that he was ambidextrous and colour-blind.
- Lubalin changed perceived weaknesses into strengths and focused his attention on creating letterforms and composition.
- The result of Avant Garde Gothic: new methods of combinations, ligatures and character subtractions or substitutions that defined trends for emerging designers.
Design Process
Goals
- Stay true to his aesthetic by creating a minimal design.
- Use his iconic red.
- Focus on leading the viewer’s eye through the use of hierarchy.
