Research & Findings
Through secondary research and interviews, my team gained an initial understanding of the target user’s medication monitoring goals and barriers.
We also conducted market research and a competitive analysis to better understand gaps in the market.
Defining the user
To create context and summarize our intentions for the app, my team created a PACT analysis and System Requirements chart that studied people who take medications or supplements. Our target audience became three groups: the elderly, young adults attentive to their health, and parents whose children have health concerns.
Personas
In order to have a better understanding of the key audiences of our product, we decided to build four personas: Elderly Person Rose, Mother of 3 Patricia, Full-Time Student Liz and Diabetic Grandfather George. We then created and analyzed different scenarios or tasks they would accomplish using the application.
Design
The first step of the design stage was developing a site map. Afterwards, we began visualizing each section. Working in a team allowed for a variety of visual solutions to understanding the problem users were facing. Each of us had a different vision for how the user could interact with our product. From there we refined our mid-fidelity prototypes, worked on visual branding and implemented it into our design.
Site Map
My team created a site map to showcase our application’s main features and the tasks those pages accomplish.
Wireframing
After creating the sitemap, we began visualizing each section.
Working in a team allowed for a variety of visual solutions to understanding the problem users were facing. Each of us had a different vision for how the user could interact with our product.
Logo & Style Guide
MediPal’s logo is broken into two halves (Medication and Pal) and is inspired by the medication the app tracks. The logo reflects the simplicity and user-friendliness of the app.
For accessibility and legibility purposes we used two sans serif typefaces that are larger than the standard 16pt size. We chose Product Sans as the heading and subheading as the more rounded lettering makes it welcoming/friendly and Roboto as the Body.
Usability Testing
User testing allows for valuable insights from our targeted audience. We went through 1 round of user testing with 3 participants via zoom call and recorded our participants' screens as well as transcribed their actions with our Figma prototype. With this data, we were able to make direct changes to the User Interface to improve the user experience.
Key insights
- Include a confirmation when the users completed a task.
- More efficiently check the past dates when they took medication.
- Make the ‘reminders feature’ primarily accessible from the medicine cabinet.
